Head of E-commerce

Purpose of Role:

The Head of Ecommerce role is new and central to the growth and commercial success of the business. They will devise and implement a strategy, and lead a team to:

• Dramatically increase the proportion of Ecommerce sales across both B2B and B2C
• Create – together with other responsible departments - an omnichannel journey which optimises both CX and profit
• Design, implement and continually review and improve a digital channel management/distribution strategy

Main Responsibilities:

• Digital strategy
• Devise and implement a robust ecommerce strategy which will dramatically increase the proportion of online sales across B2B and B2C channels.
• Step-change the performance of all digital channels by driving significant improvements in user-experience and profitability.
• Identify market opportunities and trends and keep up to date with the latest technologies and techniques to inform strategic Ecommerce decisions and enhance our competitive edge.
• Performance analysis & optimisation
• Continuously analyse ecommerce performance, utilising data and insights to optimise results, daily, and make strategic adjustments when needed
• Work closely with your team, agency partners, and cross-functional stakeholders to drive initiatives that improve conversion rates and overall business performance through:SEO
• CRO
• UX
• Website development
• Paid digital advertising
• Affiliates and referrals
• Design, implement, and continually review a digital channel management and distribution strategy that drives sales and customer loyalty.
• Omnichannel experience creation
• Team Leadership

Our Values:

We are caring - “We trust and care for each other, our guests and our environment”

Always deliver a warm and friendly welcome, Always make time to listen, Look out for each other’s safety, security and well-being, Strive to help protect the environment for future generations.

We are positive - “We live and share a positive attitude”

Motivate each other with positive energy, Always see the opportunities in new ideas, Believe it’s better to learn than never try, Always look for ways to add value and make a difference.

We are real - “We are always ourselves and respect others”

Bring our real selves to work and perform, Respect and embrace all our different personalities and cultures, Have the courage to admit when we are wrong and have the strength to act on it, Have a voice and encourage open, honest communication.

We are a team - “We are more than a team; we are a family”

Share experiences and learn from each other, Adapt, respond and pull together to drive results, Together we recognise and celebrate our achievements.

Fred. Olsen Cruise Lines offer a wide range of benefits including: BUPA medical, Life Assurance, discounted holidays and cruises plus retail discounts and cash back incentives through our MyBenefits scheme.

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees.