Senior Director, Brand Economics

About Interbrand

Interbrand understands what it takes today to build the world’s most iconic brands.

To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism.

Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace.

In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive landscape and drive extraordinary results.

The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world.

Our Behaviours

Our culture is informed by a set of behaviours we co-created as a business. Our behaviours give us space to experiment, permission to speak out, and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love, Be Brave, Listen First and Make it happen. We are proud of our behaviours. They make us, us.

Practice Overview

BE Senior Director Job Description

The Global Brand Economics (GBE) practice at Interbrand delivers confidence to our clients so that they can make iconic moves that transform their brand. We work with all disciplines within our company to understand the business case for the brand investments our clients make. We leverage a range of data science skills, research methodologies, valuation approaches, and forecasting tools to deliver to our clients. We solve the most challenging branding questions using the most innovative methods available.

Role Description

As a Senior Director, you will join the leadership team of the practice. As part of that team, you will have a voice in setting the direction of the practice as well as leading Brand Economics projects as part of a multi-disciplinary team. Your focus will be on growth whether that be advising client on their strategies or building services that deliver for our clients. You will have a team of 20 experts to help you manage data, conduct research, value brands, and forecast results as part of a client engagement.

Job Responsibilities

• Identify client problems and build solution architectures that solves their problem.
• Define project deliverables, timings, pricing, and quality standards that deliver the GBE solution
• Sell projects to client’s by explaining the benefits of project deliverables to clients and colleagues
• Work with teams to integrate GBE into Interbrand’s Thinking and Making framework
• Manage and develop staff so their expertise grows and their ability to deliver improves
  
  

Required Expertise

• Ability to socialize financial, statistical, research, or modeling ideas at all levels of a company.
• History of creating business plans, financial models, and revenue forecasts with proven accuracy
• Experience in capturing budget for growth initiatives in organizations.
• Navigated cross functional sign off on budgets and plans in a complex environment.
  
  

Differentiating Expertise

• Capital raises in a corporate development, venture capital or private equity role
• A role in a rapidly growing business in a multi-year setting.
• Confidence with forecasting tools such as @Risk, Crystal Ball, or Simulation Models.
• Consulting experience in an advisory role related to business, brand, or financial strategies.
  
  

Expected Outcomes

• Double digit compound average revenue growth for the BE practice
• Consistent feedback that the GBE Team is easy to work with and our delivery instills confidence.
  
  

We are building a connected, collaborative and inclusive human culture. As part of that culture, Interbrand is committed to creating spaces for open communication, transparency, and equitable support for all levels of employees. Diversity, equity, and inclusion are driving forces in how we create and embrace community while allowing our employees to refine their craft and solve problems for the world’s best global brands. Interbrand has both local and global DEI Task Forces, in addition to access to the Omnicom People Engagement Network (OPEN), OPEN Pride, Omniwomen, and are proud supporters of ADCOLOR.

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