Product Marketing Manager - B2B Technical Software

digiLab - a 4-day working week company!

Trustworthy & Explainable Enterprise AI

digiLab is a deep-tech AI scale-up based out of Exeter, UK, with a Global presence dedicated to advancing the adoption of trustworthy AI in real-world applications. Our work spans diverse sectors, from fusion energy and aerospace engineering to coral reef restoration and enterprise AI. With the development of our flagship product, twinLab, we empower domain experts and entire organisations to harness the power of cutting-edge AI techniques effectively.

Role Summary:

We are searching for a Product Marketing Manager, experienced in the B2B Technical Software space, who will report directly to the COO and be responsible for leading the planning, development, and execution of our product marketing strategies. Assisted by the Marketing Manager, you will work closely together to fine-tune and execute an ambitious product marketing strategy for digiLab, an exciting and extremely fast-growing AI start-up.

In order to meet investment growth plans, you'll focus on strategic planning and product marketing, working closely with the Head of Product to develop early-stage product marketing materials.

Duties and Responsibilities:

Key Responsibilities:

To thrive in a rapidly evolving tech start-up, you will need to be adaptable, able to pivot quickly and comfortable working in a fast-paced environment. Understanding the technology and products we offer is critical - you should be able to grasp complex technical concepts and communicate them effectively to both technical and non-technical audiences.

Strategy & Leadership:

• Work closely with the existing Marketing Manager to fine-tune and implement the overall product marketing strategy aligned with the companys vision.
• Contribute to the short- and long-term company strategy, including product positioning, pricing strategy, distribution channels, and go-to-market plans.
• Oversee the product marketing roadmap that supports digiLabs strategic objectives.
• Contribute to building and leading a high-performing marketing team, including assisting with hiring, setting objectives, performance reviews, and professional development.
• Foster a collaborative and positive team environment that supports creative marketing solutions and drives business growth.
  
  
  

Product Marketing:

• Develop compelling product messaging and positioning that differentiates our products in the market.
• Collaborate closely with product, sales, and engineering teams to align on product vision, market needs, and customer feedback.
• Create high-impact marketing collateral, including brochures, white papers, case studies, and product demos.
• Conduct market research to understand customer needs, market trends, and competitive landscape to inform product strategy.
• Lead the planning and execution of go-to-market strategies, ensuring all departments are aligned and key milestones are met.
• Manage product launches, including planning, execution, and post-launch analysis.
• Develop and maintain detailed buyer personas and use case documentation to guide marketing strategies and sales efforts.
• Work with the product team to continuously gather user feedback and insights, applying these learnings to improve product offerings and marketing approaches.
• Support the sales team with training materials, product knowledge, and marketing assets to drive product adoption and sales success.
• Monitor and analyse the performance of product marketing initiatives, using insights to optimise future strategies.
• Establish and maintain relationships with industry influencers, analysts, and partners to enhance product visibility and credibility.
  
  
  

Skills & Competencies:

Experience and Qualifications:

• Experience in marketing, with a focus on product marketing within the B2B technical software space.
• Demonstrated success in delivering marketing strategies that drive product and market success.
• Strong understanding of marketing tools and best practices.
• Proven ability to grasp complex technical concepts and communicate them effectively to both technical and non-technical audiences.
  
  
  

Key Competencies:

• Strategic planning skills.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing and product marketing.
• Creative thinking and problem-solving abilities.
• Confident decision maker.
  
  
  

In addition to the above, a couple of nice to haves are:

• Experience in SME and start-up environments, with the ability to adapt and thrive in a fast-paced, dynamic setting (all hands on deck - dont be afraid to get stuck in!)
• Experience with re-branding initiatives.
• Educated to Bachelor's degree level.
  
  
  

Benefits:

digiLab has implemented a discretionary EMI scheme in the company. Employees may be eligible for this scheme subject to seniority (and, if eligible, once they have been in the company for a year).

We offer a range of additional benefits, including:

• 4-day working week
• Employee Assistance Programme (EAP) scheme
• BUPA private health care (via salary sacrifice)
  
  
  

Location: Exeter, UK (minimum of 3 days in the office per week)

Working Hours: Full-time (Monday to Thursday 9am - 5:30pm, 4-day working week)

*We strive to provide personal feedback to all applicants; however, this is not always possible due to the high volume of applications*