Product Marketing Manager
De La Rue
Date: 1 day ago
City: Basingstoke
Contract type: Full time
The Vacancy
We currently have an exciting opportunity for a Product Marketing Manager to join our Innovation team within the Currency division of De La Rue.
As Product Marketing Manager, you will be responsible for translating our product information, customer needs and the context of the competitive environment into product propositions and our offering messaging.
In this role, you will also be responsible for working with Marketing to successfully launch new offerings into the market, working closely with Sales and customer facing teams to ensure consistency on the proposition.
Key Responsibilities
Working hours: Full Time – 36.5 hrs per week
Base location: Basingstoke
Skills, Qualifications & Experience
Established over 200 years ago, De La Rue is an award-winning international business operating across six continents. We are at the forefront of new developments in the delivery of security and integrity of Currency products and the provision of Product Authentication solutions.
Specialising in product design, international manufacturing, and digital solutions, we are trusted by Governments, Central Banks and brands to provide secure products and services that protect economies, revenue sources and reputations.
Benefits
We want to work with people like you from all backgrounds and experiences, to help us gain a diverse workforce with a broad outlook and sharp expertise. We are looking for people unafraid to go that extra mile, bringing with them unique characteristics and abilities.
Show us you have what it takes and we'll reward you with a great place to work alongside other great people. Global business, global people. We think De La Rue is an amazing place to work. But don't just take our word for it.
Join The Team And Create Your Own Story
Working at De La Rue
Documents
We currently have an exciting opportunity for a Product Marketing Manager to join our Innovation team within the Currency division of De La Rue.
As Product Marketing Manager, you will be responsible for translating our product information, customer needs and the context of the competitive environment into product propositions and our offering messaging.
In this role, you will also be responsible for working with Marketing to successfully launch new offerings into the market, working closely with Sales and customer facing teams to ensure consistency on the proposition.
Key Responsibilities
- Be the Product messaging and proposition champion, ensuring we gain maximum value out of our positioning
- Adapt messaging accordingly to suit customer types and segmentation
- Articulate value in the context of the competitive positioning of our product range, highlighting and ‘packaging’ product differentiation, features and benefits in a value proposition
- Establish propositions for new products and those in our portfolio that do not have them fully defined (e.g. LISP, Holographics and DLR Analytics)
- Working with Marketing as appropriate, convert the proposition into:
- Product messaging and positioning for marketing and the wider business
- Sales tools and collateral
- Internal training and supporting content
- Supporting statistics
- Product thought pieces and white papers
- Standard content for bids
- Information to support specific sales situations
- Use cases
- Develop a product hierarchy based on the value propositions, combined with value to De La Rue, for Sales to use as the basis of prioritising product focus in their sales strategies
- Manage Square One Product content repository
Working hours: Full Time – 36.5 hrs per week
Base location: Basingstoke
Skills, Qualifications & Experience
- The ability to understand and articulate technical product and software concepts and translate these into compelling, commercial, customer focused communications
- Strong written and verbal communication skills, both externally and internally, with proven ability to manage multiple stakeholders cross-functionally
- Creative thinking to turn product information into an engaging value proposition
- An understanding of the customer journey, marketing and technical products, ideally including both technology manufacturing and software
- Good project management, able to deliver to the end result
Established over 200 years ago, De La Rue is an award-winning international business operating across six continents. We are at the forefront of new developments in the delivery of security and integrity of Currency products and the provision of Product Authentication solutions.
Specialising in product design, international manufacturing, and digital solutions, we are trusted by Governments, Central Banks and brands to provide secure products and services that protect economies, revenue sources and reputations.
Benefits
- Eligible to participate in our Annual Incentive Scheme
- Car Allowance
- Hybrid working opportunities
- 26 days annual leave exclusive of bank holidays
- Chance to buy or sell holiday as part of our Annual Leave Flexibility Scheme
- Contributory pension scheme (De La Rue pay 1.5x the employee’s contribution which can go up to a maximum of 6%)
- Life assurance - 4x annual salary
- Private health insurance
- Cycle to Work Scheme
- Subsidised Gym Memberships
- Enhanced family friendly policies
We want to work with people like you from all backgrounds and experiences, to help us gain a diverse workforce with a broad outlook and sharp expertise. We are looking for people unafraid to go that extra mile, bringing with them unique characteristics and abilities.
Show us you have what it takes and we'll reward you with a great place to work alongside other great people. Global business, global people. We think De La Rue is an amazing place to work. But don't just take our word for it.
Join The Team And Create Your Own Story
Working at De La Rue
Documents
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