Paid Media Executive

Company Description

• 11 Month Fixed Term Contract**
  
  

As a Paid Media Executive you will support the Media team to analyse campaigns and tests in support of our acquisition strategy. You will join a high performing team who love to win, learn and celebrate. Your role will be to help understand campaign performance, deliver insightful reporting and support media managers in planning and optimising campaigns.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could be eligible to £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
  
  

Job Description

Your role as a Paid Media Executive

To support media managers in interrogating and understanding campaign performance across all media channels. Working with internal teams and external media agencies you will be......

• Assisting in campaign analysis by working with external agencies and internal teams to construct and present key findings with actionable insights
• Responsibility for maintaining central campaign spend tracking and maintaining dashboards
• Supporting the test and learn programme to identify new possibilities and innovations for media evolution for the GK group.
• Working with agencies to provide the business key competitor and market info.
• Working closely with the broader digital team (including social, CRM, Web, and SEO) to ensure paid media plans are aligned.
  
  

What You’ll Bring…

• Previous experience of working in cross-channel digital media role, with a passion for measurement and data
• Fully fluent in digital metrics, with strong analytical skills and some previous experience in Google Analytics or similar
• Some hands-on platform experience in either Google Marketing Platform, Google Ads, Meta or similar
• Some experience in planning campaigns at either brand or performance ends of the funnel
• Strong planning, organisational and prioritisation skills, with the ability to manage complicated workloads, prioritise and meet deadlines
• A good eye for detail, and highly numerate, with the ability to manipulate data and produce actionable insights
• Strong PPT/similar skills to clearly and convincingly support and influence strategic debate