Customer Insights & CRM Manager

Are you passionate about leveraging customer insights to drive strategic decisions and create innovative marketing solutions? Sally Europe is seeking a Customer Insights & CRM Lead to be at the forefront of our marketing initiatives, shaping customer engagement and loyalty strategies.

We offer hybrid working, with 3 days per week based at our head office in Bracknell.

About the role …

As the leader of Sally Europe’s customer database (SCV) and data systems architecture, you will play a pivotal role in managing marketing-led data compliance, customer intelligence, and CRM strategies. Collaborating with cross-functional teams, you’ll drive actionable insights, optimize discount strategies, and ensure alignment across all data touchpoints.

Key Responsibilities …

• Customer Data Management: Oversee compliance, cleansing, and alignment of customer data across systems.
• Actionable Insights: Develop and distribute market, customer, and business intelligence to inform marketing strategies.
• CRM Strategy: Implement and manage automation, targeting, and segmentation to enhance customer loyalty and drive revenue.
• Strategic Initiatives: Lead acquisition and retention strategies, ensuring alignment with company goals.
• Budget Management: Optimize spend for maximum ROI and align financial processes with business priorities.
• Team Leadership: Foster a positive team environment, mentor talent, and build a culture of accountability and innovation.

About you ...

• Degree-educated professional with 10+ years in marketing.
• Expertise in customer database systems and marketing automation software.
• Proven leadership and people management skills.
• Strong analytical mindset with experience in customer research and insights.
• Strategic thinker with the ability to align customer needs with business objectives.

Why Join Us?

Sally Europe is committed to putting customers at the heart of everything we do. As the Customer Insights & CRM Lead, you’ll have the opportunity to influence key business decisions, innovate marketing strategies, and drive meaningful customer connections.

“At Sally, we find beauty in you. Finding beauty in diversity is in our DNA because our differences are what make us beautiful. Our diversity, inclusivity, and self-expression are what fuel our innovation and growth. In our company, we come together to create a culture for ONE & ALL.”