Brand Executive

Company Description

As a Brand Executive/Assistant Brand Manager you will support the development, execution and optimisation of brand strategies aligned with strategic and portfolio plans, while continuously improving the end-to-end customer experience ensuring performance objectives are met. Working as part of the brand team within Destination Brands, this role interfaces with teams across the organisation including operations.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
  
  

Job Description

This role is Hybrid working with at least 2 days being based in our Burton on Trent office

Your role as Brand Executive/ Assistant Brand Manager

• Execute the 3-5 year brand plans informed by brand health insights, strategic goals, and portfolio plans ensuring it remains relevant within the market
• Review brand health and market position using internal performance data and customer feedback, sharing insight with relevant stakeholders across Marketing and the broader business to inform future plans
• Work in partnership with Integrated marketing to design and develop integrated campaign calendars that align with brand objectives and market positioning
• Maintain brand strategies for Service, Food, Drinks, Comms, etc which inform future campaign activity
• Follow the Greene King way of brand building ensuring consistency of approach across brands, delivering in the most effective and efficient way. Take accountability for ensuring that all brand / marketing / operational activity is in adherence with brand standards
• Develop brand campaigns and clear briefs aligned with the plan and budget, and handover to marketing for effective execution
• Maintain and enforce brand guidelines by overseeing the creation, evolution, and adherence to visual identity and brand assets across all channels
• Build and manage long-term brand partnerships that align with the brand's market positioning and contribute to its growth and reputation
• Work in partnership with BUDs to inform strategic operational plans that align with brand purpose / customer experience maintaining and building long term brand health
  
  

What You’ll Bring…

• Previous experience working in a Brand role is essential
• Ability to draft concise brand briefs.
• Able to deliver against ambitious plans and timeframes
• Commercial acumen.
• Excellent communication skills with the ability to work with stakeholders across the business.